PETALING JAYA: As the #StandTogether National Kindness Week campaign gears up for a third year of inspiring students to create kinder schools and communities, property developer SP Setia has reaffirmed its commitment to spreading kindness through the campaign.

The student-led #StandTogether kindness revolution was organised by Star Media Group’s R.AGE team and SP Setia in 2017 in response to a spate of bullying-related violence and has since grown in leaps and bounds.

Last year, the campaign saw over 8,000 registrations from thousands of schools across the country and SP Setia walked the talk by calling on all 2,300 employees across 38 offices to participate in the campaign’s WhatsApp-based Kindness Challenge.

Leading the charge for kindness are SP Setia Foundation chairman Tan Sri Dr Wan Mohd Zahid Mohd Noordin as well as SP Setia Berhad chief executive officer Datuk Khor Chap Jen and chief operating officer Datuk Wong Tuck Wai, all of whom have personally campaigned for kindness in schools through the #StandTogether initiative.

“SP Setia has been building homes and communities in Malaysia for more than 40 years and now, when social media is facilitating bullying, we see a greater need to serve our communities further.

“What better way to do it than be part of a bullying prevention campaign that helps build a platform for the voiceless and vulnerable, ” said Wan Zahid.

He also pledged towards mobilising more volunteers from the foundation to reach more schools this year.

“We are committed to making a greater impact on the younger generation and this will hopefully lead to a values-led education where kindness and empathy education will be part of the Malaysian syllabus, ” he said.

The #StandTogether campaign is a student-driven movement to solve some of the world’s most pressing issues by promoting kindness and empathy, especially through the education system.

The #StandTogether National Kindness Week campaign is officially open for registration and Wan Zahid urged all Malaysians, from students to the nation’s leaders, to participate actively.

“We can all do our part in this kindness movement to make our country a more compassionate place.

“Imagine living in a world where teachers can teach our young to manage their emotions, in addition to the standard curriculum such as Maths and Science. Doesn’t that sound amazing?” he added.

Sign up to participate in the #StandTogether National Kindness Week campaign at